Your MSP business will deal with longer-than-normal sales cycles, stiff competition, and a continuously developing technological “product” which represents an endlessly moving target. Getting an MSP launched is hard, but if you do it right, you’ll have a revenue-generating machine that can expand as exponentially as the technology it helps clients utilize.
Starting from a Firm Foundation
If you’re going to be successful as an MSP, you’ll want to metaphorically excavate a firm foundation from which to build your operation. Following, we’ll briefly explore key tips to help you most successfully impact your local market and establish yourself into a flourishing MSP:
Put Together a Relevant, Clear, Effective, and Alluring MSP Offering
Your MSP business first needs to have some sort of product or service that is needed in the market it serves. What do you do? Is it a niche offering or is it something more common? Will you serve clients on a small scale or a large scale? The best-case scenario would be providing something innovative corporations are able to use as leverage for cost-effective competitive viability, then you can court big clients and with gradual security expand your customer base.
However, if you’re doing basic tech service, you could also serve huge clients. Provided you’ve got requisite security, you could even become a contractor for the government, completing DoD projects and the like. So, know what you’re offering and present it in a way that draws clients.
Determine Pricing and Proper Pricing Structure: Bundling vs. A-La-Carte
Sometimes bundling of different services is more effective than an a-la-carte approach, sometimes you’ll have a sales advantage if you let clients discount their services through the specific choice of relevant products and services. Consultation from marketing agencies who understand the subtleties here can help you optimize even your pricing structure for greatest market effectiveness.
Put Together a Marketing Strategy Informed by Consultation and Best Practices
On the topic of consultation, if you seek such advice from the right people, you can start off using best practices initially and avoid a lot of unnecessary hassle. You can accordingly train sellers to most effectively present and sell leads so they convert to your products and services. You’ll want to secure leads, and consultation can help you score them, acquire them, and manage them. You might want to look into Customer Relationship Management (CRM) software if you’re planning on serving a large enough base.
Establishing Your MSP
There are definitely obstacles your MSP business will encounter. Starting out is difficult, but you can avoid the lion’s share of issues with a little creative planning beforehand. Figure out what you’re offering and use the market to help you make the choice. Get a good pricing structure in place, establish your marketing strategy, train your salespeople, and get new clients.