Every business owner is in search of new leads. The question is how to nab the best leads, nurture them, and emerge with paying clients. Strategic IT lead generation is the answer. Here’s a look at a few tips that will make it that much easier to create a landing page that generates a substantial number of high-quality leads:
Landing Page Optimization for Lead Generation: The Basics
The ideal landing page is quite the contrast to the typical homepage. It is primarily centered on one goal, while the homepage provides a breadth of information. Landing pages should be targeted with keywords and key phrases the target customer/client is most likely to type into search engines. However, these keywords and key phrases are not enough to rake in the leads. The best landing pages have more than text; they have relevant images, information about the company/service’s merits, and a call-to-action.
Data Collection Through Lead Generation Landing Pages
Information gathered through landing pages designed to generate leads often serves helpful in re-marketing attempts such as the transmission of targeted advertisements. This is precisely why businesses must offer something valuable for the personal information collected. Once visitors are qualified, the collection of metadata proves quite valuable. The challenge is to obtain customer information even though they are hesitant to provide it to a business. Make it worth the customer’s while. Explain the benefits of providing such data, and he or she will not hesitate to provide the details your business needs to cultivate leads.
Guide Visitors from the Landing Page to the Point of Conversion
One of the most common mistakes in the context of landing pages is to push for targets to proceed to the final step of the process right away. The better approach is to lead those who visit the landing page through the conversion process. Be aware of the target’s position in the funnel conversion stages so you can custom tailor the information presented in a manner that facilitates conversions. Place the keywords used in the marketing campaign in the landing page’s content, and the verbiage will remain consistent. Message consistency is essential to establishing a rapport with prospects.
Consider the Visitor’s Point of View
Try to think like a landing page visitor as you optimize this important section of your website. Consider what prospects would like to see. Alter the content as necessary with the overarching goal of winning favor with visitors. Once your campaign jives with the landing page, you won’t have to worry about potential Google penalties or elevated bounce rates resulting from conflicting information.
Visitors Respect Honesty
In the context of landing page optimization, transparency matters more than most think. After all, why would someone hand over their contact information if they are suspicious of the requesting party? IT lead generation will prove awfully difficult if the prospects consider your website or your business intrusive. Alternatively, content presented in a tactful manner really will win favor with those who arrive on your landing page.
Optimizing Your Landing Page
The clock is ticking. If your website’s landing page is not optimized with IT lead generation in mind, you will lose market share to the competition with each passing day. Incorporate the advice detailed above, and it won’t be long until your landing page generates a substantial number of leads.