Your MSP business needs to use whatever free marketing options are available. There will definitely be paid marketing outreach options to consider, but you may be surprised how much “traffic” free marketing options like those available on social media can provide. LinkedIn is a great example.
As with any social media platform, some ways you manage what you do will be more effective than others. Thankfully, LinkedIn has a professional veneer about it designed for businesses, meaning that which is most obnoxious about traditional social media platforms is primarily avoided. Following are several LinkedIn best practices to consider for optimal engagement:
Nobody’s a Ninja But Ninjas, and They Hide the Fact
Many LinkedIn profiles these days use the term “ninja” as a modifying term for whatever they do. A business might describe itself as an “IT ninja”, or an “event planning ninja”. That was a good marketing move about ten years ago. Today, it will make you look out of touch.
Here’s a way to look at it: in the eighties, comedians said something to the effect of: “I just flew in from New York, and boy are my arms tired!”. Well, that joke is as hackneyed as you can get today. Calling your business any kind of “ninja” is just the same. You know what real ninjas never do? Announce they’re ninjas. The term is played. Get it off your profile.
Add Your Birthday to Hack Feed Algorithms
Your MSP business has a birthday, as do individual employees within that business. Add your birthday to your public profile. Whenever that day rolls around, algorithms will “push” your profile to all your contacts. If you’ve got an employee birthday per month of the year, and you list them in reference to your business via individual social media profiles on LinkedIn, you’ll get natural free advertising every couple of weeks.
Summarize Who You Are, Boast Accurately
You want a summary of what your business is. Also, it’s worthwhile to “boast” about what your business does well. Don’t boast beyond your actual skills, but don’t sell yourself short, either. When you’ve got something to professionally boast about, do so.
Good Profile Pictures Are Paramount
Last, but certainly not least, your MSP needs to have solid profile pictures not only for your primary LinkedIn page, but for any professional page of employees at your business. Get good, professional pictures.
Solid LinkedIn Profiles
When your MSP business has good profile pictures, boasts accurately, summarizes itself with clear succinctness, adds birthdays to “game” algorithms, and avoids outdated jokes like calling yourself a “ninja”, you’re likely to see better engagement on your LinkedIn profile. Finally, be regularly active on your profiles.