Your MSP marketing will be more effective if you strategically upgrade existing content. The idea is to capture more traffic as it interacts with you online for longer periods of time. The longer the capture, the longer the engagement, the greater the propensity for conversion or other positive outcomes, like organically spread marketing. When prospects like what you do, they’re more likely to share it with peers seeking similar solutions; it’s a win-win for everyone.
The following are three tips to help you facilitate such outcomes:
Build an Email List
MSP marketing must strive to have a strong email list which reaches a great number of demographically aligned prospects. However, if the emails you send aren’t themselves optimized, then they’ll be deleted. You can reduce deletion by upgrading content to be more effective in this area of outreach.
Upgrade Content Through Topic-Specific Stratification Accessed Via Opt-In Link
A great way to upgrade content is to condense. Say you’ve got a 2,000-word white paper. Divvy it up by section into chunks between 200 and 500 words. Label each “chunk” under a topic often searched for by demographics. Put an “opt-in” link (something to the tune of: “click here for a free list of upgrade solutions”) at the top and bottom of the larger piece of content. This link leads to condensed points further explored in the larger writing. Now you’ve maximized content and adapted it for better readability.
Upgrade Content that is Already Performing Well
When upgrading content, choosing that which is performing well already is wise. When something performs well, that means it is resonating with your target market. The greater the resonance, the more likely increased conversion will be. So, go with what works.
MSP marketing which takes a strategic approach in upgrading content can maximize it with relative simplicity for greatest impact. Working with SEO agencies specializing in MSP service can help you most effectively accomplish this.