Backlinks make your MSP business more visible to search engines. So, if you put a lot of backlinks on sites that aren’t yours, algorithms on search engines will see that and assume your site to be of higher associated relevance than similarly ranked sites without the backlinks. Here’s the issue: many MSPs today have backlink strategies, and if you are not outpacing them, you are being left behind.
If you don’t have a plan of attack, you’re likely not going to make any advances. You need to have a strategy in place. Best practices that consultants in IT marketing give you represent a good place to start. Here are some you might consider:
Determine Project Goals in a Detailed Fashion
An MSP business first needs to have some idea of what it’s doing. What are you trying to achieve? How detailed can you get in laying such goals out? You should be looking at existing numbers and seeking to increase them from point A to point B, ostensibly.
Understand Which Prospects You’re Targeting
Who are your most relevant target prospects? If you don’t know where you’re aiming your marketing guns, you’re not very likely to hit a bullseye. You’ve got to have an idea who needs your services, who is most likely to purchase what you produce, and how best to resonate with them. In-depth market research is key here.
Know Who the Influencers are in Your Industry
When you know who your target prospects are, you’ll have a better idea of who is influencing them. For example, if you were a gaming company, you could be fairly certain that your fans read websites that feature gaming news. So, you might talk to those sites to get backlinks. You’ve got something to offer them in that scenario.
As an MSP, you may have businesses needing IT that’s legally compliant— like healthcare industries beholden to HIPAA. In such a situation, if you can reach out to HIPAA with a solid track record, it’s possible you might get a backlink on some collateral material of theirs, depending on their rules regarding such things. This is hypothetical, of course— government agencies are a tough nut to crack, but you get the general idea.
Find Collateral Blogs and YouTube Channels
Other blogs and YouTube channels that represent digital watering holes for your prospect prey should also be fortified with backlinks as possible. Figure out where your prospects are online and leave backlinks for them.
Building Solid Backlink Strategy
An MSP business should have a strong backlink strategy. Post backlinks on the blogs and YouTube channels of influencers who prospects follow to increase your visibility to a relevant audience. Also, be sure who prospects are, and design realistic marketing goals. Such actions enhance backlink campaigns.