Your managed services marketing effectiveness will expand if you’ve got a good referral program. Getting referrals won’t happen for nothing, though. If you want authentic ones, you’re going to have to do a few things:
- Have services which recommend themselves to referral
- Design a referral program
- Offer incentive programs
- Send thank you letters
Have Services Which Recommend Themselves to Referral
The managed services marketing program which spreads the word about a business who has a remarkable kind of service provision is going to be more successful. <a href=”https://electrek.co/2018/04/19/tesla-regerral-program-new-round/”>Tesla’s referral program</a> is effective in part because Tesla cars are so qualitative; they sell a good product. If you want authentic referrals, you need to provide something that is worth referring.
Design a Referral Program
A referral program will help spread the word; it will help give your clients awareness. Such awareness makes it possible for them to organically reach out. Additionally, it makes this process less complicated. The easier a referral is, the more likely you’ll have clients give them.
Offer Incentive Programs
Some of the best referral programs will offer incentives for their clientele. This is what Tesla does. You might offer free products, free services, or something else which your clients find useful.
Send Thank You Letters
When you do get a referral, thank those who have referred you. Keep the letters short, ensure there are no typographical errors, be specific, and send such letters out as quickly as you can. When you show your appreciation, that’s more likely to encourage repeated referral over time.
Conversions That Compound
Marketing programs can always be improved. If you don’t have a referral program, this represents a strategically prime opportunity for optimization. A managed services marketing campaign which includes referral programs that are effectively managed will very likely induce increased clientele conversion. This kind of marketing has an organic nature to it which is unobtrusive. Additionally, going the referral route has a high propensity to be low-cost. You are likely to see a high level of return for a minimum investment.