Part of the MSP marketing challenge is establishing a rapport with your target audience. More and more businesses are relying on influencer marketing to establish this all-important trust. In particular, a marketing strategy that involves a story of some sort helps build trust. Something as simple as retweeting an influencer’s post on Twitter really can help connect with your target audience. Though tweets and other social media posts are abbreviated stories for today’s incredibly short attention spans, they provide something the audience can identify with. Get your audience to identify with your specific brand and they are likely to prove loyal in the years ahead.
Stories Have the Potential to Motivate
Ideally, your carefully-selected stories will be so good that they spur members of your target audience to take action. This is not to say you need to create tear-jerking marketing materials or anything of that sort. Rather, try to feature an individual or organization similar to your target audience, present a problem and show how your company can help them overcome it. In short, your MSP marketing stories should have a beginning, middle and end just like conventional stories.
Stories Help Build a Meaningful Relationship
Provide truly authentic stories about your brand and it will be that much easier to connect with your target audience on a deep level. You need to establish a lasting connection. A memorable story is one of the best ways to create this important rapport. As an example, Salesforce has devoted an entire section of its website to client success stories. Give your target audience something similar that they can identify with and they really will be inclined to trust your company.
Employees Can Help Tell Stories
In some situations, leaning on in-house personnel to share brand stories helps connect the business to new clients. After all, employees know your services better than anyone else. Feature their insight in your marketing material and it will prove easier to generate essential inroads with your target clients.
Inject Some Excitement and Fun into Your Stories
View your marketing efforts as an opportunity to be positive, have fun and communicate the value of your business. Do not be overly-serious or you will bore your target clients. Capture your audience’s attention with your marketing materials, be consistent with your brand identity and a steady stream of new clients will show interest.
Storytelling Will Prove Even More Important in the Future
Industry insiders are adamant storytelling will become central to content marketing in the years to come. People of all ages and backgrounds find stories appealing. Find creative ways to implement storytelling in your MSP marketing and it won’t be long until you connect with more clients.
