Is your MSP business facing many obstacles? Then the story of The Wonderful Wizard of Oz is right for you.
It is said that Frank L. Baum’s original Oz stories are allegories for the state of America in the 1890s, with commentary on the social, political and economic upheaval of the time. The Yellow Brick Road, for example, is a metaphor for the gold standard; at the end of the road lies the Emerald City, green, the color of money. If this so, the famous tale of Dorothy’s adventure can also have a representation of the MSP industry.
The MSP yellow brick road to success has many hindrances as does the one Dorothy follows. You will encounter many obstacles such as the witch and her monkeys. The idea of growing your company to multiple markets and selling your company for profit is Emerald City. The poison poppies represent your lifestyle when you become distracted and settle for the checkpoint to the road to Emerald City. Your fighting trees are the process when you do not have good human relations and have disgruntled employees. The flying monkeys and the Wicked Witch of the West are the competitions of the same marketplace. And to overcome all these trials, you need to keep the lessons Dorothy and his friends learned on their journey.
Use your brain
The Scarecrow wanted to have a brain but as the story progressed, he clearly does not need one because he was already smart – coming up with solutions to save the gang. In your MSP business, you and your team need to use your cleverness and skills to overcome many obstacles and be effective in the business. Give importance to the development of skills and invest in coaching, training, and leadership development.
Have a heart
The Tin-man wanted a heart so that he could feel emotions. However, he was already the most tender and caring of Dorothy’s companions. Emotions are needed in running a business. Employees need to feel respected, valued and heard for them to be productive. Leaders need to learn to manage the company with their hearts. You need to be the source of energy and enthusiasm to help motivate the people you lead.
The Cowardly Lion wanted courage. But despite his fears, he did many brave things to help Dorothy. This teaches MSPs that it is alright to be afraid, but you should not let your fear prevent you from taking the necessary action. It takes courage to start a business and it takes courage to go out of your comfort zone. Do not be afraid to search for new opportunities and embrace necessary changes for growth and efficiency.
Focus on your goals
Dorothy knew what she wanted, and she was willing to do anything to get home to Kansas with her dog Toto. Her goal motivated her to keep going. Your business needs to have a clear purpose and a set of goals to help direct your endeavors in the industry. Focusing on your short-term and long-term goals will help unite your organization and drive your employees to give their best.
Running your MSP business requires wisdom, humanity, courage, and resilience. These qualities will help your company enormously in overcoming internal and external hurdles. And just like Dorothy, your business will be able to reach its destination – the peak of success!