Some MSP business leaders assume marketing takes weeks or even months of preparation and thousands of dollars. Though marketing has the potential to prove time-consuming and costly, it doesn’t have to be a financial burden or drain your precious time. Let’s take a quick look at a few ways to help your MSP company take advantage of digital marketing.
Start With an Initial Channel
The initial step for your MSP company is to decide on a channel. There are plenty of channels to choose from. From social media to YouTube, TikTok, online message boards such as Reddit and beyond, there are all sorts of channels your target audience might use with regularity.
The channel that proves optimal for your business will hinge on your unique customers. Take some time to review your target clients’ actions and preferences on the web. Do some digging, and it won’t take long to determine which specific channels you should target.
Reach Out with an Onboarding Email
Your email list is an essential tool in your digital marketing campaign. However, some MSP companies fail to utilize their email list. Transmit an initial email, this is your opportunity to tease your value proposition that will be further elaborated upon in subsequent outreach efforts. You can also use the onboarding email as an opportunity to communicate a special offer or discount that will soon be available.
Social Media Content
Simply creating social media profiles for your MSP company is not enough. You must be active on social media platforms, even if it means hiring a part-time social media manager. Proactively interact with prospective and current clients on Facebook, Twitter, Instagram, and other social media platforms. Alternatively, if you were to simply post new content over and over, ignoring questions or concerns posed on such platforms, you would inevitably steer your social media followers toward the competition.
Personal Social Media Also Plays a Role
There is no law that states your MSP company is restricted to detailing its value offering on social media accounts pertaining to the business. You can also use your own personal social media accounts to engage with potential clients. Embrace the opportunity with personal branding through social media and that many more people in your social network as well as their friends and family will learn about the merit of your MSP’s services.
Digital marketing will take your MSP company to the next level, connecting you to new clients who spread the word about the merit of your services. Make inroads with such prospects through the strategies detailed above, continue to ask your audience for feedback, take full advantage of social media, and it won’t take long to expand your client base.
