Whether it’s described as ‘star quality’, the ‘it factor’, or some other term, there is something special about the kinds of people who can keep audiences of millions transfixed by their performances. Be they actors, musical performers, sports personalities or politicians, there is something special about certain kinds of people. And though nobody has ever been able to define exactly what it is that gives these individuals their aura of attractiveness, certain aspects of their being are indisputable. The good news is that this ‘star quality’ can be cultivated in your business and can be used to drive MSP marketing success!
The Most Popular Person in the Room
Biographies of the biggest stars often contain accounts by friends or associates of the first time they saw the star in question long before they had achieved stardom. Inevitably, these tales point to one common factor: stars, even before they’re famous, are magnetic. When they walk into a crowded room, they instantly become the centre of attention, and everybody wants to meet them.
By cultivating this same star quality in your organisation, you can begin attract clients rather than chase after them. Your new business will come to you, rather than you having to go out there and win it. Essentially, we’re talking about building up the momentum of your brand strength, the legend of your performance as a service provider, to the point at which other businesses are eager to seek out your service. You become the magnetic star in the room.
The Aura of Success
One of the things that can be described about star quality is that these people possess an aura, an energy that infects the people around them. Your MSP marketing can benefit from your business, as an organisation radiating a similar energy of success, even if you are still facing the challenge of building your business. By always taking a positive attitude, a can-do approach, and a focus on achievement, your organisation can generate the aura of success.
See Success as a Mutual Opportunity
The biggest Hollywood stars understand that the movie business is, first and foremost, a business. The enduring professionals know that their careers depend on their ability to help deliver the goods. They know that their performances and careers win when they can work with everyone else in their industry to execute projects that win at the box office. So, too, your MSP operation can build a thriving career by finding the best way to foster mutual success with the rest of your industry, be they clients or suppliers.
Word Gets Around
Being dedicated to doing the job right, even when nobody is looking, is the mark of integrity. Even when it’s unseen, this kind of character doesn’t go unnoticed. And, just as in Hollywood, word gets around, good or bad. By backing up your MSP marketing with superlative performances, your business can become a superstar.