With the competitive nature of online MSP marketing today, it’s important to include high-quality reviews and testimonials as part of your strategy. Consumers research online reviews as an important step for finding out product information before making a purchase. The more reviews you have, the more sales you’ll see.
How Online Customer Reviews Can Help You Make Sales
Having your customers express their opinions about your MSP services is an important marketing tool to stay ahead of your competition. Your prospects see word-of-mouth opinions as more credible than any other advertising tactics.
Reviews and testimonials provide trusted sources of product information about how your products can help them. Your leads are more likely to listen to customers that use your services, rather than an advertisement that they see.
Build Trust and Credibility with Online Reviews
Any business can proclaim that their products are the best, but making prospects believe that’s true is another story. Building trust with your MSP marketing plan is a difficult thing to do, and today’s online marketing world makes building your reputation even harder.
Anyone can start a website, create a blog and comment on social media, but knowing how consumers filter through self-proclaimed experts is the key to building trust.
Your prospective customers turn to the Internet when searching for MSP information, so you need to enhance your online presence in a way that comes across as true, honest, genuine and knowledgeable. The way to do this is by putting maximum effort into garnering online reviews, which communicate credibility and trust.
Turn the Negatives into Positives
Even if you receive negative reviews, use this opportunity to address the problem and provide a solution. By responding to bad reviews, you show your prospects that you care about customer service and go out of your way to help find solutions. Always keep your responses positive and polite; making sure it’s unique and personal. Generic, canned responses can do more harm than good.
Types of Online Reviews That Have the Best Results
Not all reviews are created equal. Certain types of customer reviews have more of an impact on consumer attitude and sales.
- High-quality reviews with strong opinions, supported by facts are more persuasive than short, unfounded reviews.
- Consumers perceive high numbers of reviews as an indicator of your popularity. This has a positive impact, especially if the reviews are ongoing.
Generate as Many Reviews as You Can
It’s not enough to publish a few testimonials or reviews on your website. You need to keep your prospects interested by generating as many online reviews as you can. Make sure that your review interface is easy to use. You can also offer incentives, prizes or special promotions that encourage your customers to post reviews.
Give your MSP marketing strategy a solid foundation by fostering customer reviews that strengthen credibility and trust in your brand. Customer reviews are king when it comes to increasing your sales.
