Mixing Everything Up
MSP marketing must have diverse strategies involved when it comes to designing online content campaigns. Getting your head around such approaches often requires the assistance of a professional agency. But one factor which stands out from amidst the rest pertaining to content is keywords. You want keywords that are going to capitalize on algorithms such that the clients you wish to reach will be funneled to your site in an organic way. But you’ve got to use the solid-stripe-solid rule or this won’t happen.
What’s the solid-stripe-solid rule?
Pool and Marketing
A helpful analogy comes from the game of pool. In pool, before the “break,” the balls are racked into a triangular shape. There’s usually a “one” ball at the front which is solid, and then behind it are a striped left and right ball. The third row goes stripe, “eight” ball, stripe. You see the pattern?
A solid is alternated for a stripe, and then that stripe is alternated for a solid. This way there’s an even, equal distribution of striped balls and solid balls when the cue ball is slammed into the group of them to start a game. If you’ve got all the solids on one side, and all the stripes on the other, then when the group is subject to a break, one or the other of the players is going to have a much easier game. Basically, splitting things in an alternating way as is the norm makes for an engaging, equally challenging game.
When you consider algorithms as they pertain to MSP marketing content, you want to bring the same alternating thought process to bear. If you “rack” up keywords that are repetitive, it’s rather like not bothering to separate the stripes from the solids in a game of pool. The difference is, your competitor isn’t a fellow peer at the local tavern— it’s whatever search engine is most likely to be used when potential clients need your products or services. In this case, it’s most probably going to be Google. If you don’t mix things up, you will drop in the rankings.
The easy solution is to mix “the game” up by applying the same logic behind the solid-stripe-solid rule to your online marketing. This is, on the surface, an excellent strategy; but it gets deeper. There are more nuances defining your page’s performance than simply the kind of keywords used. Additionally, you’re going to have article size, vocabulary, pictures, links, and a multitude of little things taken into account. For this reason, you want a professional agency to help you secure a streamlined, effective online marketing campaign that will yield results: your subject matter must be as strategic as the keywords which are used to make it visible.
Score with Your Marketing Shots
MSP marketing from MSP SEO Factory is consistently designed with this in mind. We use a vetted process which includes:
• Creation of Content
• Client Review
• Keyword Optimization
• Guest Blogging