The most effective IT marketing campaigns use social media strategies to encourage two-way conversations with the target audience. Your social media efforts can help you build a deeper connection to your customers and learn what your prospects are saying about your services. This allows you to respond to them directly, which helps you build trust.
But, social media doesn’t work alone. You also have to align your content marketing with your social media efforts. If they work seamlessly together, you’ll get maximum results for achieving your business objectives.
Are you leveraging social media strategies along with your content marketing? Read more about how you can fully engage your audience with both content marketing and social media conversation marketing.
Decide What You Want from Social Media
Before you begin your social media strategies, identify what you expect to gain from posting content on these platforms. Do you want it to generate sales, attract leads or increase your brand awareness?
Once you know your plan out of your social media campaign, you can set a schedule for content distribution throughout the year.
Distribute Your Content on Social Media
Social media is crucial for distributing your content. You can engage your audience right where they spend all their time – on social media platforms.
Many IT marketing strategies include placing links on social media that direct your audience back to the business website landing pages. This strategy is okay, but the problem is that many consumers consider it click-bait.
Finding a balance between your inbound content, such as your website, landing pages and email along with social media distribution is the key.
To work around this, publish your creative content, such as videos on social media. This way your prospects and customers can interact without having to leave their social media sites.
If the only things you publish on social media platforms are links that take your audience out of the social platforms, you could see a drop in engagement.
Get the Upper Hand with Video
Publishing video content on social media is the best way to build your brand and sell your services without sounding salesy. When you record your content, always be truthful and transparent with your information.
Creating helpful recordings that show your prospects and customers how you can solve their problems can help you reach your marketing objectives.
Video also humanizes your brand. Your viewers want to see the face behind the brand. If you can do this, you’ll attract a loyal following of prospects waiting for your next video. The more video content you publish, the more your followers get to know you, trust you and refer you to others.
Telling your story on YouTube, Instagram Stories and Live Video builds increases your online visibility for search engines. When you put yourself out there with personal stories, your audience starts seeing you as a familiar face they can trust.
Get Started with Your Content and Social Media Strategies
Like most digital IT marketing strategies, content and social media are constantly changing. If you create highly relevant content that can connect with your target audience both inside and outside social media, you’ll step ahead of the competition.