If your managed services marketing includes website management and inbound marketing, it’s important to know that the most successful websites are structured like a sales funnel. The sales funnel is the path that a marketer leads visitors down as they learn about the brand and how they can use its products. Eventually, the path leads to landing pages where visitors can place orders.
Sales Funnel Stages
An effective sales funnel is designed to lead prospects through a series of stages, culminating in a purchase. The four stages are:
Stages following a purchase include loyalty and advocacy. You can build a customer base from satisfying customers through additional rewards and then convert them into promoters who are important to business growth.
How to Use a Sales Funnel
Sales funnels tend to be more effective when you avoid using the words that describe the funnel stages. Visitors should not feel pressure from the hype and be more oriented toward informative web pages that educate them about what the site is offering. Each page should include links to learn further information. Consider including call to action (CTA) links on each page that take visitors directly to product pages where purchases can be made.
The reason a sales funnel is powerful is because it shapes the experience of site visitors. Once you have developed a following through a website and a social media profile, you can engage with followers and find out what they think about their experience.
The goal of a managed services marketing agent overseeing web activity is to direct visitors through the sales funnel so that they gain a history and familiarity with the brand. Over time, those people who have deep respect for the brand will spread the word to others. It’s important for businesses to let their core supporters know they appreciate their loyalty. The more a business connects with its core, the more it can plan on business stability and growth.
Driving Traffic through the Funnel
The way to generate leads for a website is to create content that consumers of that industry are looking for. Consumers now like to research products online before buying them. They like reading reviews and stories about how products are used. One of the best ways to attract organic traffic to a site is with a blog series that informs people by telling unique stories.
The blog can then be shared on social media, which can lead to friends sharing the content with friends on other lists. It’s also possible to drive traffic through the sales funnel by paying for pay-per-click advertising. This concept of only paying for ads when people click them helps connect businesses with a target audience in a more reliable way than what traditional media provides.
One of the attractive features of managed services marketing is website management in which you can take credit for generating leads. Contact us at MSP SEO Factory to learn more about how we can manage, create, and promote your blogs while helping build traffic and leads. We can help you craft original, valuable, and authoritative content for your site so that it has a visible presence in search engines.