User experience design, commonly referred to with the acronym of UX, has been in the news in recent years as a hot field that is important to businesses of all types. There is now a question as to what sort of cost justification there is for UX. Some argue UX is more style than substance. Ask anyone who has spent a good amount of time in the IT industry and you will quickly learn UX typically leads to a meaningful return on investment or ROI for short. In other words, spending on UX is a latent investment in your MSP company’s revenue growth.
The Power of Ten
IT experts are adamant every dollar investment in UX has the potential to lead to 10 more dollars in the form of increased revenue across posterity. The ideal user experience design leads to more business and that much more revenue. Others are fond of stating each dollar spent during product design problem resolution equates to $10 that would have been spent on the same issues if approached in development and $100 more if addressed after release. It is clear your MSP company needs elite UX design to maximize the impact of online visits. Otherwise, you run the risk of attracting a steady stream of potential clients only to have them not return due to a clunky UX design.
The ROI of UX is More Than Most Think
Websites with elite UX tend to spur considerably more revenue than sites with inferior UX design. People really are that much more inclined to convert into paying customers if the website is easy to use on every type of computer, especially smartphones. A positive user experience on the homepage and app shape customer perception. The impression your company makes is particularly important when customers first find out about your services.
If you are searching for a means of establishing a competitive advantage over the rest of the pack, zero in on your UX design. This is your chance to level the playing field, attract that many more clients and win more market share as time progresses. Make it easy for online visitors to use your website and it will not be long until you notice a meaningful improvement in your bottom line.
UX and ROI are One in the Same
In the end, UX and ROI really are synonymous with one another. The next time you question whether your MSP company should spend on UX, ponder whether it is truly worth the investment It might be better to spend the money elsewhere based on the context, current needs, and other variables. Alternatively, you might determine spending on UX will facilitate customer conversions in a reasonable amount of time. As long as your decision translates to an acceptable ROI, it is money well spent.