Your website is an essential component of your online marketing strategy and your company’s identity. Invest the time, money and effort necessary to build a polished website and your business will ramp upward in due time. However, most MSP business owners and managers are unsure as to what exactly is involved in building a top-notch website. Let’s take a look at the most important things to remember when working on your website.
The Website Must Be Functional on Mobile Devices
Nowadays, more people use smartphones, tablets, laptops, and other mobile computing devices to access the web. The days of firing up the desktop computer and surfing the web are quickly giving way to the mobile computing revolution. If your MSP business website is not optimized for mobile devices, it will not look as it should on these comparably small machines. Furthermore, there might be functionality problems to boot. Test every page of your website on mobile devices to ensure they look good and are fully functional. If necessary, hire a web designer and user experience designer to enhance your website for use on mobile devices.
Links and Images Matter a Great Deal
The logos, images, and links presented on your website must be flawless. However, it is unacceptable to simply copy images from Google and put them on your website. This practice is illegal. Opt for royalty-free pictures from the many no-cost image libraries on the web and you won’t lose any sleep at night worrying about potential legal action.
Be sure to proofread the entirety of your website, checking to ensure spelling, grammar, punctuation, and links are flawless. If necessary, hire an editor to edit the text. Review your online content from time to time to ensure all of the hyperlinks contained on your site and blog are still functional.
The Tone and Message Must Be on Point
Strike the right chord with your target audience through the use of highly-strategic content with the perfect tone and your message will truly hit home. This is your opportunity to directly address your audience, communicate your value offering and prove your team earns every penny of its keep. Do not fall into the trap of using industry jargon when communicating the value of your services. Use plain English every member of your target audience can understand and your message will make the intended impact.
Above all, Focus on the Details
As is often said, the devil is in the details. Do not make the common mistake of glossing over the subtleties of your MSP business website. Everything from the quality of the images used on your site to spelling, grammar, and punctuation matter a great deal. If necessary, outsource proofreading and editing your website to a professional wordsmith. Once thoroughly reviewed and edited, your website will make a lasting positive impression on every single visitor.