As an MSP business, it’s essential that you have some sort of presence in the mobile market, and to some degree, that’s going to involve content. In 2018, for the first time, web access through mobile devices outpaced web access through more traditional desktop portals.
What this means is that you need content optimized not only so that it fits mobile screens in terms of layout, but so that in terms of length and readability it likewise appeals to the mobile user. Also, you need to take into account search engines.
People Depend Heavily on Search Engines
Say you’re in a foreign town and need to find an electronics store. What do you do? You pick up your smartphone and either verbally or through typing inform the search engine what you’re looking for. You peruse options, pick the one that suits you, and drive there.
SEO-friendly content is more likely to populate before businesses which are online, but not properly optimized in terms of SEO. There are a number of ways to achieve such optimization. Essentially, you want to produce massive quotients of content that’s value-rich and relevant to your target clients.
Continuously Produce Content
You should continuously produce this content. At the very least, you want a piece every other day–say 16 pieces of content a month that are relevant to target demographics; that’s Forbes’ stand, anyway. More or less content may be more or less relevant, depending on associated ROI and how well you’re doing in the SERPs (Search Engine Results Pages).
If you’re too prolific, varying search engines may put a mark against you, and though you match algorithm requirements, you’re spiked from results. For example, if you “keyword-stuff”, that’s going to get your MSP business de-listed in a heartbeat. Essentially, they’ll knock the search results including your URL to the back of the SERPs, and nobody will see you.
Become a True Resource
The more content you can produce and the more regularly you can produce it, the more visible you’ll be. If you do 16 pieces a month, that’s 192 a year. If each is 500 words, you’re basically looking at a small reference manual. Inside a few years’ time, you’ve made your website a veritable resource for target clients.
Maximizing Content Production for Solid Return on Investment
Essentially, if you’re going to co-opt the most effective means of client conversion for your MSP business, you want to create content regularly, be sure to understand SEO conventions pertaining to algorithms, keep at it a long time and calibrate your content to mobile devices. If you can do these things effectively, you’ll likely see an increase in the traffic and conversions of your operation. It can take a little time, but in terms of ROI, proper content production is strategically key.
