Are you ready to launch new products and services for your MSP company? Before sending your products out into the world, think about trying them out on a small group first.
This is qualitative research. It can give you insights into whether your products and services are ready to meet your target audience. Through this type of market research, you get unbiased opinions about what works and what doesn’t. This way, you can make changes to meet the needs of your target market before releasing your products.
Read more about how qualitative research can help you get a better understanding of your prospects’ problems and what they need from your business services.
What Is Qualitative Research?
Qualitative research uses several methods for gathering consumer information. The research discovers the opinions, attitudes, feelings, and behaviors of small focus groups.
Researchers use interviews, observations, case studies, diary methods, and focus groups to get feedback about your products and services. Once they collect the data, a big part of qualitative research is analyzing the findings.
Most businesses hire qualitative research companies to gather the information they need. It’s better to use outside objective researchers rather than in-house managers so interviewees can give honest and open responses.
What to Look for in a Qualitative Research Company
Before choosing a research company, know what your objective is. What do you want to find out about your customers’ impressions and expectations? You want the researcher to be able to draw from your customers the responses you need to contribute to your marketing strategies.
The following are a few things to consider when looking for research agencies:
- Experience in the MSP industry
- References from recent users
- How they recruit focus groups
- Total timetable
- Description of research methods
- How findings are presented
- Skills of moderators
You want to make sure there’s a good chemistry between you and the agency. It can make all the difference in producing informative and perceptive analysis for your MSP company.
Benefits of Qualitative Research
Qualitative research is about tapping into your prospects and customers ideas and feelings about your products. This can help you with new product launches or making adaptations to your current services. Other benefits of marketing research include:
- Generating insight into new product development, branding, and strategies.
- Exploring strategies for pre-testing products and services.
- Bringing to light consumer issues you never realized.
- Getting insights into how you can connect with your target audience.
- Finding out your problem areas.
- Learning how to meet the needs of your customers.
Strategy research is critical. It helps you know your optimal target market, how your products compare to the competition, and answers fundamental questions about your long-term success.
Are You Ready for Product Testing?
Product testing is the most important qualitative research you can do for your MSP business. Even if you think your services are the best in the business, you won’t really know until you hear the opinions of actual users.
It doesn’t matter if your products and services look great to you. What matters is how your customers perceive them. Asking for direct feedback doesn’t give you an honest assessment of your products. Most customers are too polite to say what they really feel.
Hiring a marketing research agency for your MSP company is the best way to get objective opinions and suggestions from focus groups, interviewees and discussion groups.