True MSP business leaders are capable of motivating others. Whether it is co-workers, clients, or business partners, the power of persuasion and motivation is very real and incredibly important. If you were to delve deep into the most successful businesses, you would almost certainly find there is a strong leader at the center of each. The most persuasive people understand exactly how to present information to sway opinions and steer people in certain directions. However, it is a mistake to confuse persuasion with manipulation. The overarching reason to persuade others is to reap the rewards of a truly motivated team.
How to Be a Persuasive Leader: Consider the Motivations of Others
The best leaders understand what triggers others. This means your MSP business leaders should be willing to invest the time and effort to understand the psychology of their colleagues and clients. Once another’s motivations are truly understood, you can shape his or her message to inspire that person. Figure out what strikes a chord with your team, provide the positive reinforcement they uniquely desire, and they will respond to your leadership.
Tailor Information to the Intended Party
Consider the audience when leading a meeting, holding a conference call or pitching your services to a potential client. Use reason and evidence to shape your argument, and you will win the favor of others. However, you must present the information in a manner that proves appealing to the specific party in question. When in doubt, tell a story rather than bore others with dry statistics and facts. Present yourself as a relatable person; and your team, clients, and others will prove that much more inspired by your words.
Be Flexible
There will eventually come a time when you must negotiate deals, raises, and other matters with clients, staff, etc. It is not always possible to get your way at the negotiating table. Do not hesitate to strive for a mutually beneficial compromise. Show others you are willing to budge a little bit for the greater good and you will earn respect and admiration as a legitimate leader.
Keep Brand Values in Mind at all Times
Everything you say and do in the workplace should reflect positively on the brand. Your words and actions really will shape how others view your business. Remain true to the company values, and others will respect your loyalty and commitment. This respect makes it that much easier for others around you to follow your lead.
Recognize the Power of Encouragement
Oftentimes, leaders who encourage their peers and those they supervise prove quite inspirational. A little bit of encouragement really will go a long way. Encourage those at your MSP business, as well as clients, to recognize the merits of your vision, and they will prove that much more receptive. Take the steps to become truly persuasive, and you will find your team proves motivated to achieve your shared long-term goals.
