An MSP business shouldn’t be faceless. IT companies have a “PR” problem. Many tech people have problems forging relationships with other human beings. Accordingly, they’ll rely on varying AI options which are ultimately faceless, and feel synthetic. Well, AI isn’t necessarily bad, but you’ve got to use it right. Personalization should feel authentic, not synthetic.
To make personalization work for your MSP, you’ll want to use best practices. Consultation through outreach agencies serving MSPs can be helpful. They’ll give you advice which follows the following lines of thought:
Make Data a Tool by Which You Build True Understanding of Customers
With CRM (Customer Relationship Management) software, you’re naturally going to collect a bunch of data. This can be used to help you understand the patterns of those your MSP serves. Also, find other ways of capturing data. How much bandwidth do they use? What do they spend on average? Consultation can help reveal notable data “bottlenecks”.
Truly Build Real Relationships That Feel Authentic, Not Synthetic
Your MSP business should strive to build real relationships that are authentic. Pre-written personalization should ultimately result in actual interaction between your business and your customers. The idea isn’t to totally farm off interaction with customers to AI, it’s to use AI as a lever such that natural relationships become more definitive of your MSP and your customers. The idea is to bring the customer to the table so you can interact with them.
Use Personalization Across Multiple Communication Channels
Don’t limit personalization to any single channel. Ultimately, you want that personalization extended across multiple channels. Your website, blogs, guest blogs, email, text messages, phone calls–wherever you can personalize communication in a way that doesn’t feel synthetic, you should.
Assure Premade Responses Result In Real Outcomes
Don’t make the mistake of pre-programming personalization which includes, for example, promotions which were for a limited time. Then if you manage to get a customer to reach out, you won’t be able to provide them the deal the personalized marketing you designed made reference to. Assure whatever AI-related personalization efforts you take are operating in a way that accurately represents contemporary features of your MSP.
Getting the Most from Personalization Through Data-Driven Design
Determining means by which personalization using data can be put to use will do much to establish long-term relationships that are a win-win for both you and your MSP business customers. When you use personalization tools effectively, your operational understanding of customers expands, allowing you to more efficiently serve them. Real relationships are easier to manifest and maintain authentically, you’re able to reach more existing and potential clients on different channels, and the real outcomes you provide keep customers around longer.