As an MSP business, any digital marketing strategies should be continuously refined to their most optimum in relation to present market trends. Working with SEO groups typically providing consultation or solutions for MSPs makes a lot of sense, they can help you avoid “reinventing the wheel”.
A Brief Guide to Email Optimization
Presently, several tactics that can be very good in terms of email optimization, and which MSP-centered SEO groups are likely to advise, include:
- Link multiplication
- Concise vocabulary
- Utilizing the email’s total area–including a P.S.
- Subjects, content, and CTAs must be in agreement
- Focus on a single topic in a single email
- Be as brief as possible
- For CTAs, write in the active voice
Applying Optimization Techniques
Your MSP business will need to be strategic in email design, including the very words on the page. Be punchy, be quick, deliver relevant facts including statistics, and end with a call-to-action (CTA).
Multiple links are good, but mustn’t be “noisy”, and they must be relevant. Additionally, be careful to totally use your email’s area. There’s a segment for a Post Scriptum (P.S.) after your closing remarks. This looks professional and is easy to fill up. In terms of subject matter, align content and CTAs to your primary subject.
Keep on one topic to avoid confusion and maximize impact. Do all this with the greatest brevity, and ensure in your closing CTA you use the active or imperative voice. You’re commanding in a subtle kind of way. Basically, think present tense.
An example might be: “looking for more? Contact us today.” There is a command that is subtly presented following the question, making further action at the discretion of the reader. At the same time, the brevity, conciseness, and overall design of the email invite response. The CTA simply focuses as much toward action.
Your MSP business will likely see more effective emails should deliberate care be taken toward their design. Be brief, use concise language, stay on topic, utilize all portions of the email, give an active CTA, add appropriate links, and don’t forget a good P.S.