Establishing Increased Brand Visibility
As an MSP company, it’s not enough merely to be visible. You want to be more visible than competitors. Being more visible than competitors means being more attractive to the eyes of potential buyers. As the old saying goes, beauty is in the eye of the beholder–so what are the eyes of your future customers beholding?
Suggestions for Brand Enhancement
First, carefully research your demographic. It’s quite unlikely you’ll be able to “read their minds”. But it is possible you’ll be able to collect data on customers you primarily serve, determine what made you attractive to them, and repeat whatever those actions were in terms of brand visibility enhancement. Here are a few ways you can do that:
Emotion: It Has a Track-Record of Selling
The more emotionally resonant your outreach material is, the more it’s going to affect target customers. Pain points are absolutely fundamental to emphasize. You show where customers have operational pain–that resonates with them emotionally. Then you show how what you do assuages that pain; this additionally has emotional resonance. Demonstrate you understand where they’re coming from and how what you can do will make your customers happier.
Being Consistent Makes You More Trustworthy
Your MSP company should be consistent. If you’re not consistent, that’s not very trustworthy. If the emotional points you hit always change, you may even scare some customers off. Outreach needs to be familiar, and it should not clash. Even if it’s politically expedient to change the veneer of outreach, this is a bad idea. How do you know potential new customers will be better than the known quantities you already serve?
Satisfied Customers Are a Community–Build That Community
If you’ve got a hundred ratings or reviews on your public site, that’s a community of customers or potential customers that are a hundred strong. Build that up. Interact with those who leave reviews or ratings. Contact them if you haven’t in a while to check in on them, and assure the tech solutions you’ve provided are serving them well.
Offer group promotions and loyalty programs. Consultation can be helpful in establishing your best moves here. Whatever the case, building community is paramount.
Determine who your community is, and nourish them with the outreach of your brand. At minimum, if it’s not feasible to reach out as outlined here, then structure marketing to resonate with those you serve.
Brand Visibility Is Enhanced Through Community, Consistency, and Emotion
When your MSP company builds customer communities through consistent branding that is emotionally resonant, that positions your tech operation on solid marketing ground. Consultation can help you get the balance right. There is always room to enhance your brand, and doing so, along the avenues explored here, is a recommendable tactic.