As an MSP business, you’re already in a sphere of the economy that experiences continual flux. Where technology is in 2021 is a place exponentially removed from where tech was in 2016. Go back to 2000, and modern tech hardly even resembles what used to be available. The goal posts of technological capability, functionality, and best practices are always moving. If you’re going to stay ahead of them, that requires a variety of internal and external strategies. Not only do you have to optimize tech functionality, but you also need to optimize marketing outreach as technology changes the rules of the game.
Certainly, specific tech concentrations will influence how you market; but regardless of your particular specialty, there are likely to be a few generalized steps worth taking as a means of bettering outreach. A few include the following:
Choose Outreach Platforms Based on Who You’re Communicating With
If you’re dealing with high-level corporate customers, LinkedIn is probably a more effective social media avenue than, say, Instagram. However, some customers specifically use odd social media for their own demographic reasons. Every business will have their own idiosyncrasies here, so choose social media outreach platforms according to those idiosyncrasies rather than in opposition to them.
Goal-Based Content Strategy Should “Level Up” as You and Tech Do
As an MSP business, you should be constantly growing in one way or another. When you’re just a handful of guys in a garage, you can’t pay for a big marketing putsch using commercials, billboards, push-notifications, or other things of this kind. But as you expand, the budget will allow such strategies.
Well, with social media outreach, the level of resources and quality of outreach across varying social media outlets will necessarily increase. Accordingly, tier marketing to match productivity expansion over time. Let outreach level up in conjunction with your MSP.
To determine when you should upgrade something, expend more resources, or switch social media outlets, design goals based on profit, time, and any other relevant factors pertinent to your outreach strategy.
Utilize Multiple Platforms and Incorporate Strong Video Outreach
Don’t just use one social media outlet. Granted, you want to focus marketing on the best platform for target customers. However, once you’ve got that platform established, every other notable social media outlet should be explored–within budgetary reason, of course. Going the video route helps organically expand visibility, so whichever platforms you use, assure such visual marketing is available.
Be Consistent, Use Automation Tools, Monitor Progress
Consistently produce marketing materials across multiple platforms. Automation of outreach simplifies costs and complications involved. Monitoring progress helps reveal where what you’re doing works, and where a little consultation or optimization is wise.
Getting The Most From Marketing
As an MSP business, social media marketing is a key tool in outreach. Exercise consistency, automation tools, and progress monitoring conventions. Explore multiple platforms, “level up” outreach based on goals you’ve met, and choose social media outlets most likely to reach target customers. Such an approach should facilitate better returns on your social media outreach investment.