First, your MSP business needs to differentiate between materials that are purely concerned with marketing, and those that are concerned with education. This is an easy mistake to make, and it can be difficult to differentiate. There is, after all, some level of crossover.
Clients may not realize this, but technology’s exponential development indicates continuous revolutionary changes at progressive intervals. Unless maintaining a cutting-edge perspective and provisions stance is core to operations, no business will ever have full knowledge of that which is available to them.
MSPs do have such a core, which puts them in an advantageous place in relation to clients. You know their strengths and weaknesses technologically, and you know the cost of operations. So you can run a cost-benefit analysis of your own on the back-end when some new tech solution arrives, and if it will save your clients money through advantage, infrastructural upgrade, or what-have-you, by up selling them on new services, you actually serve them.
The best way to do that is to educate based on numbers and realistic applications. Do not try to sell, pick an average “everyman” kind of business when you send out educational materials, and use that “Every man” as your example. This provides your clients the necessary information without the sales aspect.
A great example might be a summary of a white paper with links to the white paper that go into details about how cloud computing, IoT (Internet of Things), and edge computing practices combine together to cut substantial costs from business, which may lead to economic expansion. Have you heard of a zettabyte? They are now a necessary data classification term, and they would not be if the tech industry were not an integral cog in the global economy.
A Client-Education Example
You might send clients something that explains how this works. For example, cloud computing provides the framework for setting up similarly configured systems using different hardware media. The cloud’s numerous servers are networked together such that they act as a cohesive whole. If you look closely at your computer screen, you will see that little tiny pixels make up the picture. Look at a flashing neon display in Manhattan, New York. Each bulb is a piece of information. The cloud swaps bulbs for servers, allowing for a sort of holographic spread of information.
The strength of the system increases, as does computing power. Big Data is making it possible to process terabytes in real time. Moore’s Law predicts computing power experiencing exponential doubling every one to two years (depending on your source). Split the difference at 18, and petabytes being processed instantaneously are on the near horizon.
Edge computing does the same thing, but more organically. Instead of each individual unit being a server, now it is an IoT device. Smartphones, smart watches, smart cars, smart thermostats, refrigerators, light-all have some small quotient of data being processed on them.
You would conclude such a piece of information by indicating how an MSP can help a business network IoT devices into edge-computing remotely managed through your MSP’s cloud.
New IT technology is always on the horizon. Unless your MSP business cohesively educates clients, they will never know. You may not believe it, but there are businesses with computers that are decades old, and still in regular operation because their function is so basic.
Optimization can provide more effective and cohesive solutions more cost-effectively. However, unless clients know the possibilities, they will have no idea that they are missing out.
An outsourced cloud computing solution can cut the need for internal server solutions while also providing backup; that will save tens of thousands annually. Additionally, on-site end-user devices can be outsourced to employees through BYOD solutions. This cuts on equipment costs and can make it possible for a business to downsize office space, cutting infrastructural rental costs.
Your MSP business would be well advised to send out such information to clients as new developments become available. Construct in-depth analyses based on tech specifications. Use case studies of actual clients to base those analyses. Educate your customers and let them decide to buy on their own.