Writing original content is one of the most Important factors to getting and MSP website top ranked. Of course, this content should be posted on the blog page. Once an IT company understands this important internet marketing principal you would think they would just be off to the races. However, the truth is that many IT companies could use the help of elves to come in at night and write all their MSP blogs. Why is it nearly impossible for tech to write their own content?
Not Enough Time
This first problem that the average IT provider faces once they realize they should write their own original content to get their website top rank is time. For the most part, small and medium MSPs are still being pulled in some many directions that then simply don’t have the time to write their own blog content. These IT executives have a lot on their plate already from managing their techs, doing the accounting and billing, making their own sales calls, networking etc. If they did set a goal to write their own content it would be difficult for them to remain consistent. Often, we see valiant attempt by IT companies to write their own MSP blogs only to see them give up after a few short months.
The other obstacle that gets in the way of the average IT provider success at writing their own MSP blog content is the fact that usually write tech talk. In other words, the technical minded owners of tech companies tend to write articles that talk about tech issues. Technical blogs usually attract the attention of IT directors who are not the right target for managed services providers. Normally these types of contacts will feel threatened by outsourcing any of their IT services and usually never recommend making a switch. Instead, MSPs should write about IT issues from a business point of view that will attract the attention of CFO’s! Unfortunately, the average IT business owner doesn’t have the ability to write from this perspective.
It’s important for many IT executives to realize that they don’t have the time to brainstorm for ideas, look for images, create titles and write articles along with all their other responsibilities. In addition, they should acknowledge that writing articles that will appeal to Financial prospects is not their cup of tea. Therefore, IT companies need to have article writing elves work for them at night diligently writing MSP blog content on their behalf. This way these busy tech owners can wake up each morning and see fresh new original content on their website!