When it comes to MSP sales, you can’t take a spray-and-pray approach to marketing. That’s what it’s called when a novice fires a fully automatic firearm without aiming–spraying and praying.
Sure, sometimes there are situations where this may be effective, but they will be rare; so such outreach should additionally be rare. Rather, you want to gather information on prospective clients to make the best conversions. Following are tips in this direction:
Research Prospects Carefully to Choose the Right Ones
Your MSP sales should get an edge on the market. Gather information on clients who will need your services. Figure out how many of them there are, what kind of competition there is, and how to construct a unique value proposition most likely to impact clients you mean to. Research carefully, choose carefully.
Prepare for Your Interaction and Be Strategic About Additional Contact
When you’ve got a prospect who fits your proclivities, carefully research every little detail about them in order to most effectively interact with them. Don’t be dissuaded if you can’t connect with them on your first few tries. Also, if you do get brushed off, don’t write them off entirely. Try to touch base with them one way or another at least five times before totally backing down.
Look Back on Success or Failure of Such Outreach to Optimize
Whether or not your targeted outreach is successful, it’s important to look back and see where improvement could be made. There is always room for improvement. Additionally, specifying errors helps you avoid making them in the future.
Hitting Your Targets
When MSP sales outreach avoids spraying and praying but rather takes aim with intentionality, it’s likely to be more effective. Always assess selling successes or failures, be strategic in additional contact of prospects, and carefully research them to ensure you don’t waste your time on the wrong ones.