MSP marketing tactics should be comprehensive. It may make sense to inform outreach similarly to courtship. During courtship, a bachelor woos a potential bride to win her heart. He sacrifices time and comfort, he builds her up, and he delivers on what he claims. But pursuit is only part of the game. When the marriage comes, it’s a lot of work to maintain it.
Here’s where there’s a bit of a breakdown: most who are happily married don’t seek additional partners; as a business, it’s integral you seek more clients. When seeking more clients, it’s integral they see others who’ve worked with you found the relationship worthwhile.
Below are several client “courtship” strategies to help you not only acquire new clients, but keep them around:
Be a Business “Heartthrob”
MSP marketing will be more successful if that which is being marketed has attraction to recommend it. In courtship, the one seeking must look attractive, have financial means, and dress well. At least, that’s the archetypical perspective— and it’s one properly illustrative of how you should maintain your MSP.
In marketing, you want to be sleek and “sexy.” At the same time, you want to have a level of trustworthiness to you— clients must know that when they’re in a relationship with your MSP, they’re protected. They want to know you’ll go above and beyond. It’s a lot easier for them to follow through with you if your MSP has a desirable quality in its outreach.
Discounts, value-rich content solving problems, PR covering community outreach, and other tactics of this kind will make you attractive. So, will clean offices, respectful employees, and professional operations.
Know Serving Clients is a Challenge— Prepare Your Business
In courtship and marriage, many challenges silhouette new couples. It’s just the same in marketing, conversion, and client services. Clients make mistakes, you make mistakes. Miscommunication occurs. Blow-ups happen.
Be prepared to take responsibility, and to make some sacrifices. Know this will be a challenge. If your business has a perspective informed by this reality, you’ll handle these events better when they come.
Keep the “Flame” Alive with Your Customers After Conversion
In relationships and marriages, it’s integral to keep the “spark” which initiated the loving “blaze” alive. Do the same in marketing. Reach out to clients. Offer them discounts, and service upgrades when appropriate. Find ways of keeping the flame alive perpetually. This shows prospective clients that you practice what you preach and will serve them as they need.
Skilled Outreach that is Legitimately Attractive to Target Demographics
MSP marketing should keep the flame alive, know there are challenges ahead, and be attractive to potential clients. It’s a lot like courtship and marriage in many respects. Conducting your marketing with a similar level of professional passion should help you acquire more clients and keep them around longer.