One of the most successful MSP marketing strategies is to focus on the power of emotions. Each person identifies with six core emotions: happiness, sadness, surprise, fear, disgust, and anger. These emotions can play an important role in the world of marketing. Understanding how to appeal to these various emotions can improve the success of an IT marketing campaign and help you reach a wide range of customers.
Here are a few examples of the various ways you can use emotions to appeal to your consumer base:
The vast majority of companies want to create a positive feeling by focusing on happiness. This positive emotion is a great way to increase the chance of engagement and loyalty with each customer.
Another marketing strategy is to focus on the emotion of sadness. Sad scenes are especially effective at getting people to donate to a specific cause or charity.
Many social injustice campaigns focus on creating a feeling of anger or disgust. These marketing strategies are especially helpful at getting people to take action for a particular cause.
In your MSP marketing, you can encourage a business to take immediate action by focusing on the danger of cyber threats that companies face each day. Clearly stating these dangers and the risks of downtime can be the difference in convincing a company to use your IT services.
How Marketing Automation Can Help You Reach New Customers
Tapping into a potential client’s emotions is never an easy task and requires a lot of research and effort. However, marketing automation software can optimize your MSP marketing strategy by streamlining a large amount of data to help you maximize your outreach. Marketing automation can help you develop detailed personas while allowing you to create a marketing campaign that fully takes advantage of the power of emotions. The IT world is highly competitive, but incorporating emotions within your marketing strategy is essential in helping you reach as many customers as possible for your business.