In order to reach your full business potential, you need an effective MSP marketing plan. Part of growing your MSP business involves growing your target market. You may have been providing managed services to a particular niche in an industry, but there is always opportunity to expand these services and increase your business capability and revenue. Here are just a few tips to help you reach a larger target market:
Laying the Groundwork
Before you start reaching out to a new or greater market, you need to start off by doing some background research. Some helpful questions to ask during this stage include:
• Which market is most likely to be the obvious next step forward?
• What are the profile and the demographics of that market?
• What IT products and services most appeal to this potential client?
You should make use of all research and analytical tools that are available to you to get the right data and information to move on to the next stage. Once you know who your target market is, you can develop a plan to enter this market. Make sure you employ the appropriate MSP marketing tactics that appeal most to your target group.
Some of the tactics to consider include social media marketing, search engine marketing, and content marketing. Be sure to tap into a wide range of creative ideas that may rope in those new clients. Consider using paid analytics and SEO data to evaluate whether your tactics are yielding success so that you can adjust them accordingly. You may have to get some additional help in the form of advertising and analytical help. It also helps to leverage existing business connections you already have.
Reaching a greater target market requires you to be more visible both online and on the ground. By using sound analysis techniques to determine and define who your audience it, you can develop your strategic network and MSP marketing plan to expand your business.