MSP marketing has become increasingly involved in online outreach techniques. Statistically, through innovative algorithms and continuously refining practices, online outreach techniques have a high degree of effectiveness. One trend these metrics reveal is increase in mobile web interaction from smartphones. You’ll want to take this into consideration. Following, three prime strategies to help foster online visibility will be explored, including the smartphone component:
1. An Easily-Identifiable Logo
In your MSP marketing, you need to give the minds of those in your target demographic something which swiftly communicates who you are and what you do. You need to give them a mental touchstone. This is what a logo is. It’s a symbol acting as a sort of archetype representation of your business. You need a good logo. You need one that is simple, embodies your mission, is pleasant to look upon and has a general balance to it. Working with agencies which specialize in online marketing solutions for MSPs can be key in helping you get the best logos.
2. Intuitive Cross-Platform Sites
Ensure you’ve got smartphone visibility. More people access the web through smartphones than anything else now. Apps, games, articles, listicles, blogs, videos, infographics, and more are dominating. Whatever content you produced must be primed for SEO (Search Engine Optimization), but it’s also got to be optimized for smartphone usage. Finding ways to fully incorporate them is key.
3. Reputation Management Tactics
Think of this as digital PR, to some degree. You want to build a reputation of being a dependable brand. Your logo will carry your reputation with you, as will the content you produce. Without a good reputation, logos and content work against you. Ensure your sites load quickly, they aren’t rife with malware, that apps don’t have anything compromising about them, and that all content is accurate.
Enabling Your Business for Success
Your MSP marketing strategy must incorporate the online component today. A good reputation increases trustworthiness and reliability of your brand. Cross-platform strategy increases visibility, as well, and having a good logo ties it all together.