A blog has a lot of marketing latitude. It can reduce outreach costs while expanding reach, traffic, and conversion rates in an organic way which isn’t forced. But having a blog that is so effective won’t happen incidentally; you’ll need to be strategic. Following are tips that can help you in your MSP marketing to successfully optimize your blog:
- It’s about more than sales
- Share at least three times
- Facilitate a true following
- Ensure all content is original
It’s About More Than Sales
MSP marketing taking the blog approach can’t focus only on sales. Your marketing blog makes you an authority. Additionally, it should provide information your clientele will find useful. If your blog has multiple advantages for multiple readers, it’s more likely to be shared and increase positive impact over time, facilitating more conversions.
Share At Least Three Times
In comedy, there’s a rule of threes. But this rule of threes extends beyond the stage and even the printed page where it has a psychological impact; it’s essentially everywhere. It works like this: repeating something three times, or listing three items, tends to have a positive effect. With your blog, you want it to be posted at least three times on three reputable blogs or on your own social media.
Facilitate a True Following
If your blog doesn’t have a following, it won’t make very large “ripples” in the “pond” of marketing. A larger following represents a larger object thrown into the waters. You may need to start out addressing specific client issues internally and branch out as possible. Working with SEO agencies can help you do this most effectively.
Ensure All Content Is Original
Any content you produce for your blog must be original. If it isn’t, not only will search engines dislike it, your readers will eventually key-in on this reality and begin ignoring new posts.
An MSP marketing campaign which produces original content, fosters a positive following, shares new content at least three times, and understands that sales is only part of the goal will have a more successful and effective blog.