You have to reach a large number of potential leads in your MSP marketing and qualify them. Such marketing isn’t cheap or easy. However, properly orchestrated, you can see an exceptional return on investment (ROI).
For example, a properly-run email marketing campaign can deliver $44 in profit for every $1 spent. That’s substantial. It will take time to get such a marketing program into a place where it will have that sort of impact. Likely enough, it will also require some financial seeding.
Implementing Sound Marketing Practices
Accordingly, you want to approach marketing with information and optimized best practices. Working with SEO groups that have tread such trails for previous MSP clients can be key. They know which data is most important.
You’ll run into something called KPIs, or Key Performance Indicators. These are basically nodes of data which act as the sort of guide rails for the train of your marketing campaign. If your train doesn’t have any guide rails, it won’t get anywhere fast! KPIs help you do the following things:
Set Goals – In your MSP marketing, you need to have some reasonable end-game in mind. You should expect investment X to yield profit Y. Email marketing expenditure of $1 should produce $44 in profit. To set such goals with any effectiveness, you want data to help give you a realistic starting point.
Plan Out Content – Once data has given you realistic goals, now you need to give your operation a sort of roadmap to success. Use available data to plan future moves. Proceeding from the example of other MSPs can be a wise tactic.
Review Outreach Paradigms, Augmenting as Necessary – Whatever you do must be reviewed and augmented over time. Sometimes, it’s not that what you’re doing isn’t working, it’s that there is new information which can make it better. Review and optimize as appropriate.
You must leverage data to increase your MSP marketing ROI. Such a strategy helps set goals, plan content, review it, and comprehensively optimize as appropriate.