Your MSP marketing materials should have some sort of call-to-action (CTA) properly positioned throughout. Certainly, a blog CTA may differ from something included in more traditional ad copy. The goal is to have areas on your web-based marketing materials where a prospect can click to take action on your services.
CTAs have a place in non-digital promotional materials, as well. But for purposes of this writing, only provisos for online marketing will be considered:
Appearances Are Important
In your MSP marketing, you often cater to clients who aren’t always very knowledgeable about technology. You need to impart visually what you can’t impart through prose. Writing should be properly broken up with white space. Sentences shouldn’t be too long or short.
Pictures and video can do a lot to initiate a good impression. Also, the general layout of websites, blogs, infographics, or anything else you put together should be aesthetically pleasing. Oftentimes, MSPs seek services of SEO agencies which specifically cater to IT companies as a tactic in getting the mix right.
Value-Rich Content is a Must
Content should apply to client needs and have relevancy even if they don’t convert to your products or services. When you’re regularly providing value-rich content to your target demographic, they come to trust in you as a resource, and their likelihood of going with your services if they have a need increases dramatically. Accordingly, CTA links will have a higher likelihood of being clicked.
Location and CTA Specificity
You can have multiple CTAs, but you shouldn’t let them become confusing or overwhelming. You want the right CTA in the right place, preferably after value-rich information has been presented.
Something else you should specify is location. You’ll likely see increased CTA engagement if you have content aimed at prospects within your local area of service coverage.
More Responsive CTAs
Your MSP marketing will likely produce increased CTA response with specificity of location and CTA structure, value-rich content, and aesthetically pleasing presentation.