Acquiring customer testimonials is one of the most effective MSP marketing techniques. Customer testimonials will boost your reputation and help you stand out in a crowded field of IT support companies. According to recent studies, 90 percent of clients look at online reviews to determine if a business is legitimate or if it offers poor services. Gaining testimonials from clients can help your business in a multitude of ways and can give you a significant advantage over the competition. Here a few ways that you can gain the coveted testimonial from clients:
Ask for Feedback
The first step in getting a testimonial is to always ask for feedback regarding your services. Many clients are afraid of giving testimonials because they’re unsure of what to say. Nevertheless, asking for feedback can be more effective because you can ask them specific questions related to your company. Instead of receiving a generic response, you’ll have a detailed answer that gives valuable insight to potential customers.
Importance of Timing
Timing is always critical, so it’s essential to ask for feedback at the appropriate time. Asking at the wrong time can be a turn off to clients, which can ultimately lead them to give you negative feedback. Typically, it’s best to ask for feedback after they’ve had time to use your services. For example, if they just downloaded an update with new features, it’s a good idea to provide them with a couple of weeks to use it before you ask their opinion. Asking too soon may result in feedback that hasn’t stood the test of time and can easily change within two to three weeks from the initial review.
Keep Things Simple
Another excellent MSP marketing technique is to always try to keep everything simple and avoid overcomplicating issues. Time is a valuable resource, so it’s never a good idea to waste a client’s time with a lengthy survey. For example, avoid 30-minute surveys and instead focus only on a couple of relevant topics. You’re more likely to gain a quality response with a couple of questions than you would if you received hurried feedback from an impatient client on a lengthy survey. Typically, it’s a good idea to ask these feedback questions in an email as it reduces pressure and gives ample time to respond.
Use Social Media
Using social media is an excellent way to increase awareness of your brand and can be a great way to promote your company. Facebook has a review feature for small businesses that works as a great way to get clients to interact and give their testimonials about the use of your IT services. You can also respond and thank them for the feedback, which will create an interactive environment that’s beneficial for the company and each client.
Attaining customer testimonials should be included in your MSP marketing plan as it promotes your business and helps you reach clients that may never have heard of your services. Continually looking for ways to increase feedback will boost your brand and can help set your company apart from other IT providers. It’s also important to make any necessary adjustments according to your feedback as you should always look for new ways to improve and develop your services around the needs of each client. The use of these tips will help you increase the number of customer testimonials, which will, in turn, boost your business and give you a marketing edge over your competitors.