MSP marketing through email has a statistical history of effectiveness when properly pursued. One feature of properly employed email marketing is a contact list made of prospects who have willingly opted in to your email campaign.
Encouraging Opt-In
When it comes to opt-in facilitation, solutions are a lot easier to conceive than to achieve. However, there are considerable best practices which you can employ toward such outcomes. SEO groups that offer MSP marketing optimization are apt to encourage the following opt-in tactics:
A Conspicuous Opt-In Box Only Collecting Limited Info
Your marketing materials need to have a straightforward quality to them. If you’re trying to use backhanded tactics, then that will come across negatively.
Have an email opt-in box that only collects limited information and is front-and-center on what online marketing materials you have. Basically, only require an email address. Many prospects have at least one email address they wouldn’t mind giving out.
Testimonial Proof Encourages Opt-Ins
If you’ve got testimonials from clients near or on the opt-in widget, that can be a powerful incentive to provide personal information. People trust reviews and referrals better than brand marketing.
If your brand marketing includes those testimonials, and in a legitimate way which bears scrutiny, that positions you as a reliable option.
Incentivize Opting In
When someone gives you an email address, you should give them a coupon, discount, or other incentives in thanks. This will make it so that it’s a lot easier for them to give you their personal information. Nobody likes to give that out, so when you offer rewards, that’s the kind of pot-sweetener that can make the deal.
Increased Conversion Through More Effective Email Marketing
In your MSP marketing, you must take into account the email component. Increasing those who opt-in will help you enable email marketing effectiveness. Several key tactics to help achieve this include incentivization, testimonial display, and a conspicuous opt-in box that doesn’t ask for too much information.
