MSP marketing will be most effective it uses all available tools at its disposal. One of the most important is social media, and one of the most important professional social media platforms is LinkedIn. This platform is designed to help those operating in a professional sense connect with one another, and it’s a great way to source clients.
There are a lot of different ways to maximize LinkedIn. A consultation with SEO groups specializing in MSP companies helps you avoid a lot of trial and error here. Additionally, such groups are likely to advise that you approach LinkedIn with tactics like:
Set Up a Professional Company Page, Fill it in Properly
MSP marketing needs to design pages which reflect company values and draw in prospects. Look at competitors to see what they’re doing and outclass them where you can. Fill in that page as extensively as it’s possible to and check over everything to avoid any errors. Change things as necessary. The page should not remain static.
Get Involved in Group Discussions that are Relevant
Group discussions help you determine where clients are coming from and what issues they have problems with. Additionally, this positions you as a customer service advocate. A third advantage is visibility. You will become much more visible to potential clients and colleagues through discussions. Now, be careful here— don’t have arguments. Discussions can tend this direction and you’ve got to be savvy.
Carefully Connect with Contacts on LinkedIn
There are many contacts on LinkedIn you may know beforehand, and others you can scout through varying profiles. Add the ones you know, find the ones you should. The more contacts you have, the greater your potential impact, and the more potential clients you can pursue in varying ways.
Add Apps that are Engaging to Prospects
As Facebook utilizes applications that make profiles more interesting, LinkedIn similarly has options. You should figure out which applications won’t “clutter” your LinkedIn page. Find those that speak to your clientele. The right apps can do a lot to make your page something people want to engage with regularly.
Granted, you don’t want to oversaturate. This doesn’t look professional and it’s likely to work against you. Be balanced, and again, see what competitors are doing to determine how those that seek your services will react.
Getting the Most from LinkedIn
MSP marketing can maximize sites like LinkedIn by adding apps, connecting with the right contacts, getting involved in group discussions (while carefully refraining from argumentative discourse), setting up your company page, filling it in properly, and changing it appropriately. Many companies don’t use LinkedIn as much as they should, you can outpace them simply by building a profile and using it.