Your MSP marketing will be more successful if it has a concerted focus pointed in the right direction. Brand design in terms of core mission statements, slogans, logos, marketing, products, and public image are all considerable tactics. Narrowing it down can be daunting.
Basic Tactics to Get You Started
Your brand will be unique from others. A specific brand design may be something to get consultation about from an IT-oriented SEO group. That said, the following tactics are excellent areas to look at as you increase how naturally magnetic your brand is to target markets:
- Learn from peers, partners, vendors, external companies, and competitors
- Examine existing branding practices and find optimization points
- Incorporate what you discover from such tactics
Learn from Peers, Partners, Vendors, External Companies, and Competitors
Your MSP marketing won’t be as successful through trial and error as it will through deliberate tactics informed by known best practices. What are other MSPs doing? How is your competition presenting their brand? How do associated vendors conduct their brand?
What about external companies that are in totally different industries? There can be strategies they use that competitors in your industry haven’t picked up on yet. Think outside the box and use your imagination by examining multiple brands.
Examine Existing Branding Practices and Find Optimization Points
What do things look like internally? Does your brand have a direction? Does it have core principles? Is there a “style” undergirding it? Or is your brand like a nebulous collection of bare necessities? Figure out where improvement may be worthwhile. A consultation is a great way to strike out the right direction here.
Incorporate What You Discover from Such Tactics
After looking at all angles and seeking consultation, take the best observations from either category and incorporate them together into your existing brand. In the process, identify KPIs (key performance indicators) and keep relevant records for further optimization.
Enabling Brand Attractiveness
For successful MSP marketing, you should incorporate optimization from internal and external exploration, seek appropriate consultation, and continue monitoring the impact of applied tactics. Doing so should expand your resonance with target markets.