Your MSP marketing need not only concern itself with clients. You need to attract the right kind of people to your team, as well. This can ultimately end up positively impacting operations through investment maturation down the line.
Your most important investments will be in personnel. Some you hire could end up being managing partners in the very near future. With this in mind, following are some tactics to facilitate outbound marketing toward candidates, helping net you the most qualified workers. Some tactics worth considering include:
- Harnessing UGC (User-Generated Content)
- Ensure existing workers are properly, publicly recognized
- Show how things go behind the curtain of conventional public persona
Harnessing UGC (User-Generated Content)
You should not neglect natural or organic content emanating from users. Those who really like what you do are going to write about you, and also those who don’t. You’re going to have reviews, and if statistically, things trend positively, this will look good to candidates seeking a new job. Find ways of leveraging UGC throughout your MSP marketing strategy–this tactic has the added benefit of positively impacting prospective clients, too.
Ensure Existing Workers Are Properly, Publicly Recognized
When workers do well, recognize them. You can have a place on your blog or on your website. You can host question and answer sessions between management and employees, posting videos of this online where it is reasonable to in regard to that which is proprietary. This will show prospects they could be part of a dynamic team, not just a number.
Show How Things Go Behind the Curtain of Conventional Public Persona
When you show how things work behind the scenes, you’re more personable to clients and more tangible to candidates. Finding ways of doing this naturally can be effective. Determine what you’re willing to show, and show it.
The Right Candidates
An MSP marketing strategy which harnesses UGC, recognizes workers, and gives insight behind the scenes will be attractive to prospective personnel; additionally, it looks good to clients. Ensure marketing includes materials aimed at new employees.