MSP marketing has taken on a radical new look since GDPR. With restrictions on how you can contact customers and the requirements for them to specifically opt in to receive your emails has in some cases caused havoc with email lists. While you may have experienced a large number of people and businesses unsubscribing, there are still ways to attract more followers even within the limitations of GDPR.
Use Persuasion Techniques
Instead of just hoping people sign up to your email list, you could persuade them with either an incentive or a clear and obvious statement of the value that your emails or newsletters will bring to them. You can offer discounts, special reports, or even just explain what tips and insider knowledge that your emails could offer. If a potential subscriber sees a real benefit in exchange for their email address, they are more likely to want to give up their personal information and subscribe to your list.
While carrying out your MSP marketing campaign, you must make sure you comply with the GDPR rules. Therefore, you must categorically state what you will be giving in return for your customer leaving their email address. You are no longer allowed to have tick boxes pre-checked and you can’t add people to your email list just because they have been a customer, you must obtain permission first. Although this sounds quite draconian, it means that the people who actually sign up really are interested in hearing from you, and this makes it much easier to convert them eventually into paying customers.
Exploit Channels Already Open to You
Use as many ways as you can to get your signup forms in front of customers. Add the forms to each page of your website, particularly during a checkout process if this is automated, and have popups that relate to the particular stage your prospect is at. You can even suggest a bonus or incentive for people who already follow you if they refer friends or colleagues who also sign up. And transactional emails to current customers can be an excellent place to include a link for signing up to your list.
Additionally, using any of your social media channels to publicise your newsletter and promote the benefits of subscribing can help to find new followers, particularly if you have a giveaway or incentive.
Trying some of these methods should result in your MSP marketing receiving a boost. GDPR isn’t designed to punish the owners of email lists, it is designed to make the process more transparent and less open to underhand marketing techniques. As long as you comply with its regulations, you will find that your subscribers are more connected with you and can be treated as warm leads in order to coax a closer relationship or even a sale out of them. Treat them well, and your company’s finances will look all the better for it.