MSP Marketing is any marketing campaign, plan, or strategy that can facilitate the sales for managed IT services. Such activities can help you influence prospects and reach the targeted audience, getting them to contact you for more information. Effective marketing campaigns engage and educate your leads to help speed up the sales cycle.
It’s an exciting time for the MSP industry. Back in 2019, the managed services market reached $186 billion in sales. Forecasts show that the number could grow to a whopping $356 billion by the year 2025. Though you’re sure to have a bright future, you must be prepared with the most appropriate MSP marketing strategies.
Why You Need It
Word-of-mouth is still the best way to catch new leads, and it’s what many MSPs prefer. If a real-life client refers someone to you, that new client already trusts you above all others. However, that isn’t enough to grow your business.
You need to actively grow the business in a predictable and planned manner as an MSP. Therefore, you need to utilize some marketing techniques in one way or another. Generally, a technology-based and functional marketing plan is necessary.
Ways to Attain Your Goals
Everyone wants an easy choice, but the truth is you have to do the work to reap the rewards. Therefore, don’t skimp on your marketing tactics. You might have a small budget, but you can make it work for you.
Statistics show that video sells more than written content. About 84 percent of those who watched a video claimed they were convinced to purchase a service or product after watching the video. In fact, most people don’t feel that they have time to read, but they easily get caught up in a video. They are also shareable, and you can bet that others are going to watch because their friends did.
As an MSP, you need a website, but most business owners are on-the-go. They may have computers or laptops, but they tend to research on their smartphones. If your website isn’t mobile-friendly, you’re missing about more than 50 percent of potential clients.
You’ve got to track which companies are coming to you and document the leads on various pain-points. When lead tracking data is available, you can create a more personalized marketing strategy. Capture lead information through digital marketing, such as with:
- MQL (Marketing Qualified Lead) – Leads who have interaction with your content and materials
- SAL (Sales Accepted Leads) – MQLs that the sales team flagged as most likely to buy
- SQL (Sales Qualified Leads) – SALs that the marketing/sales team believe are ready for that next step
When it comes to MSP marketing, there are many ways to achieve your goals. It also helps to partner with marketing professionals who can help you attain your goals.