You need to focus your MSP marketing efforts on communicating messages reflected in service delivery and clearly addressing core issues of target clientele. Strong brand consistency communicates reliability and can help establish your MSP. Following are a few tips to help you most effectively facilitate marketing toward a consistent brand message:
Design a Clear Message
Your MSP marketing campaign needs to communicate clearly and directly. If marketing sends conflicting signals, this won’t resonate well with clientele. You need to know your target demographic and cater to them specifically in terms they understand. Here’s a great example you’ll immediately understand: “Think Different”. This has been Apple’s slogan for 21 years and speaks directly to target clientele seeking an alternative to Microsoft. Two words totally communicate the brand message of Apple. Such succinct, direct, targeted marketing techniques are key to reaching your clientele.
Know What Your Brand Voice Is
To design a clear message, you need to know your voice. Apple was the cutting-edge, informed, individualist tech group catering to folks on the outskirts of the mainstream. Microsoft was not. Both have their own success, and which direction you end up going will depend on who your audience is. To have a consistent brand, you want to know what sort of brand voice best fits your operation. Are you loud and abrasive in a comedic way, or are you soft-spoken and elegant? Find the brand voice which best resonates with your target clientele.
Maximize Content Reach Through Repetition and Repurposing
Don’t have one-and-done content. You need to circulate good content through multiple outreach channels and ensure that you repurpose old content which can be used more than once. This saves time and assets, ultimately increasing your reach, strengthening your voice, and facilitating brand consistency.
An MSP marketing campaign which maximizes content utility, has a clearly defined brand voice, and designs a clear brand message will be more likely to resonate with clientele, leading to increased conversion.