An MSP marketing strategy that’s most effective will figure out sales bottlenecks and how to manage them. You need to answer specific questions, such as
- What will you do to attract qualified buyers?
- What strategies will help you engage qualified prospects in conducive dialog?
- How will you retain and upsell converts?
What Will You Do to Attract Qualified Buyers?
Your MSP marketing team needs to refrain from wasting time on buyers who aren’t profitable for your MSP. If you don’t, you’ll tread water till you run out of gas and sink between the waves of competition. You should find out where most qualified buyers are likely to be. Cater to your demographic directly. Figure out what pain points are for your demographic, then provide clear solutions. Your aim is to provide those you seek to convert with the information they need to make an informed choice. Naturally, you want the information you provide to be in your favor. Discounts and specials are good, but qualified service vetted through organically-derived positive reviews and referrals works better. If you attend a convention, being there with satisfied clients helps you interest others. Find where prospects will be, ensure your pitch is natural and solves pain points, and work with previously satisfied clients to give new prospects faith in you.
What Strategies Will Help You Engage Qualified Prospects in Conducive Dialog?
What’s more likely to attract a prospect to your MSP: a tech-heavy exposition of your services or a conversation that is natural and addresses specific issues directly? The latter will likely serve you best. However, getting prospects to open up can be difficult. Here’s a strategy worth considering: look at your clients and competitors’ clients who are similarly aligned. What kind constitutes the largest client population? Figure out their pain points, their budgets, and their tech needs. Figure out a service package that brings value to such clients, and use it is as a template around which to base a pitch. But be organic about it. Don’t beat anybody over the head with a pitch.
How Will You Retain and Upsell Converts?
Once you’ve initiated such a dialog, it’s essential that you have a plan in place to help you retain the converts you obtain. You want to ensure that your conversion strategies are swift and don’t take long to effect–cut out the hassle. From there, ensure you’ve got a program for the future and that you closely monitor converts to ensure they remain satisfied.
Client Conversion and Retention Solutions
Incorporating effective strategies in your MSP marketing campaign can help you acquire better clients, retain them, and even upsell them. When you provide value through your services, clients will naturally acquire more of them from you. Review your current strategies, and continually look for ways to improve your business’s profitability.