MSP marketing can be costly, but it can be sustainable. There’s a balance, and finding it requires a strategic approach informed by available data and using available tools. Numbers are tools; consultation is a tool, as well. Working with SEO agencies which specialize in MSPs can be integral here. Following are a few questions such agencies are apt to advise you to ask clients as a means of maximizing positive testimonials. These questions help you know where to aim future outreach:
Inquire What Led Clients to You
Your MSP marketing campaign may be successful for a number of reasons. If you get a positive testimonial from a client, reach out and ask them what led them to write that testimonial. Push further to see what drew them to you in the first place. The good things you’ve done should be repeated in the future as a means of drawing in more similar clients.
Ask What Kept Them with You
Especially with clients who have stayed with you for a long time, you want to know if there is anything you’ve done in particular to facilitate this. Have you provided top-tier customer service? Have you done something which makes it so that clients are comfortable? Or were they just not motivated to switch things up?
Ask What Differentiates You
You are different from other tech providers, even if it’s only in one portion of your service provision. When you get a good testimonial, ensure you ask if there is anything about what you do which makes you better than alternatives, or at the very least different.
Repeat That Which is Successful
You need testimonials in your MSP marketing. Testimonials are better for you than your own self-praise. It’s easier for prospects to believe peers than those they’re seeking service from. So, maximize testimonials.