IT services are going to be an increasing necessity to small businesses as the economy grows. But every business must climb that initial hill to profitability. It’s nice to have a secretary, it’s nice to have a second-in-command… shoot, it’s nice to have any employees, but until a small business has made it to a level sufficient for the sustenance of profitable activity, this is a cost you probably can’t afford. What happens as a result? Well, when entrepreneurs are starting out, they end up doing most of the work themselves. Selling, presenting, and organizing must be done by the owner and only the owner. Thankfully, modern tech solutions make this more doable than it has been. Is there a new concept on the horizon your MSP marketing team can capitalize on?
Smartphones today have more technological capability than the entirety of NASA when man initially went to the moon. It’s got more power than iMacs in their multi-colored housings circa 2000 A.D. In point of fact, modern smartphones are rivaling the laptops available on the market even in the last decade— granted, these are going to be the less expensive options.
Still, right now, the most powerful smartphone on the market is likely the Mate 9. This phone has a 1.8GHz processor and 4GB of Random Access Memory (RAM). It’s got 64 gigs storage, which can be expanded to 256GB with an SD card. For reference, some of the newer Lenovo IdeaPads only have twice the RAM and four times the storage of the Mate 9’s highest level. As far as processing power is concerned, you’re looking at between 2.4 and 3.6 GHz. That’s between 1.3 and 2 times the processing power of the Mate 9. Basically, many small businesses got all the power of a laptop from top-of-the-line producers only a few years ago with this phone. And they can get them super cheap under contract— likely for less money than a laptop like the IdeaPad.
So, when your MSP customers start using a phone like that, talk with them to determine what kind of applications they can upload. You may surprise them as there are more than they expected which can facilitate things like:
• Taking Notes and Composing Documents
• Making Sales
• Giving Presentations
Evernote is an application you can download on a phone like the Mate 9 which will allow them to take notes and share them on virtually any computer. Square allows you to run credit cards from your phone, so they can sell a guy on an airplane, in a cab, or on the street if the opportunity comes. With Mighty Meeting, they can compose up to a 60-slide PowerPoint presentation and go even larger if they get the pro version. A lot of applications like this have data reservoirs on the cloud, which allows you to spare no expense in the composition of such presentations. You can literally dream one up on the ride from your home to the meeting, and it’ll look like you spent hours on it.
Consultation, Implementation, And More
You MSP company need not assist clients and marketing prospects with only with in-house server arrays or transitioning an established office to the cloud. You can also maximize their technological powers with the smart phone knowledge that you have, and help clients grow their business to the level they seek.