MSP marketing can be influenced by subconscious perception. There are atoms which change activity based on perception or observation. There’s the way your vehicle drifts the direction of your eyes. If you’re headed forward toward a goal, sometimes you’ll look left or right and the car will list. Observation and truth on a subconscious level either help us achieve our goals or put us cross-ways of them. For a nice fictional illustration of that, you might consider the desire-compass from the Pirates of the Caribbean swashbuckler saga, the fifth installment of which dropped May 26th, 2017.
At the end of this clip, Johnny Depp’s lovable antihero Jack Sparrow nearly travels away from his goals when his compass points the wrong direction. (If you’re not familiar with the series’ plot-device, it is a directional aid reputed to send the viewer anywhere his heart desires. The compass points towards your wants, not north, as is the norm.) So in the clip, Captain Jack steals a map to the Fountain of Youth from his “competitors”— remember that for the later MSP marketing tie-in!
He opens the compass while looking at the map and it points precisely the wrong direction! Confused for a moment, Captain Jack realizes it’s pointing to the bottle of rum. His heart desired rum! So Jack quickly grabs it to satisfy the desire of his heart, and the compass spins around until it’s facing the right direction. Jack had to reconcile the needs of his heart in order to get his priorities straight; he had to get them into an agreement.
The Real-World Application
This is a fun and tongue-in-cheek demonstration of the power subconscious thought can have over our actions. If we don’t get our desires figured out such that priorities can be established, we’ll be going in circles or at the worst in the precise opposite direction of our aspirations.
With your MSP, you must get your goals ahead of you, not your hidden wants. Have you found that you’re announcing goals then not reaching them? Unification is necessary! Once you’ve done this, your marketing solutions will have a powerful kind of “internal” compass requisite to lead wherever you need. (Imagine that last sentence in Captain Jack’s voice!)
Deeper Down the Rabbit Hole
Now to the bit about the competitors: at the beginning of the clip, the brigands Jack normally associates with an attempt to maroon him, but knowing their character, Jack gets ahead of them by stealing the map and sailing off preemptively. If this analogy were extended, they would be his competitors. They would be the other cars on the road. They would be the other scientist in the room monkeying with results as you’re trying to observe atomic phenomena.
You’ve got to understand your competition— that at a level that’s almost as subconscious as your own desires. Don’t be afraid to partner with them, but don’t be surprised if they hang you out to dry; or maroon you, as they did Jack. So be a step ahead of them. If you understand about your own subconscious directives, you can steer the “ship” of your company with greater accuracy, and this can be like getting to the place your competition desired ahead of them. So to get a distilled picture of this concept:
⦁ Know your desires
⦁ Reconcile them
⦁ Understand your competition’s character
⦁ Conquer the seas
You don’t want to be in the shoes of Jack Sparrow, then make sure your magical compass ( your subconsciousness) is pointing the same direction as conscious thoughts so you can reach your MSP marketing dreams and goals.
