It’s not always easy for your MSP marketing team to inspire customer loyalty in the social commerce world of today. Since many of your customers are located across the country, it’s impractical to have face-to-face meetings where you can get to know them on a personal level. Taking advantage of social media, email and other electronic communications are today’s methods for engaging customers, staying in touch and understanding their needs.
Try CRM Tools or Services
Customer management software or services offer a streamlined way to manage your customer database. It’s very useful if you have many clients and you want to ensure that you keep in touch with them regularly. If you want repeat customers, as well as new ones, it’s vital to engage them on a regular basis. CRM pipeline tools make it much easier to do this, as well as saving you valuable time for running other aspects of your MSP marketing strategy.
With a CRM system, you can store all your customer information, such as emails, customer preferences, personal data about your customers, specific needs, and which customers visit your blogs and social media pages. You can also see tracking data, feedback, and even use the system to send out newsletters, such as blog posts and social media posts.
Build Trust with a Human Touch
Keep in touch with your customers with a human touch that creates trust, respect, and acknowledgment of their needs. When you form this personal relationship, you will grow your customer base and increase customer loyalty.
The following techniques add a human touch to customer relations and build trust in your business:
Good listener – During customer interactions, be a good listener. When you listen to your customers’ concerns, they feel a personal connection with you. This builds trust that you have their best interest in mind and that you respect their opinion. As you listen to your customers’ concerns, don’t form any judgments but show genuine compassion for their issues.
Good communicator – Communicating with your customers on a regular basis fosters an emotional and human relationship. Provide informative or useful content to your clients that shows you understand their needs and have their success in mind. Keep all your communications positive, offering solutions and guidance.
Choose the Best Methods for Keeping in Touch with Customers
Knowing which methods of communication to use with your valued customers is important for encouraging their loyalty. Taking advantage of social media for encouraging online conversations develops lasting relationships with your clients. Talking on social media allows you to reach all of your customers at once, which can be a game-changer for customer loyalty. Find the right balance of information and personalization to reach out to your customers.
Create a presence on all the social media platforms available, collaborating with your customers in a personal way. Social media connects you with your target audience, which helps expand your conversion rates and retain your current customers. Some of the most popular internet communication methods are blogging, producing podcasts and videos, sending emails and newsletters, and interacting on Facebook, LinkedIn, Twitter and Instagram.
When engaging your audience on social media, keep in mind the following points:
- Respond quickly to all comments, whether positive or negative in a friendly, respectful manner
- Encourage people to participate
- Create content that relates to your customers’ concerns, encourages them, and builds trust in your brand
- Collaborate with members of your social community, sharing ideas, thoughts, and solutions.
Although frequent communication with customers is an effective way to keep you in their minds, the best way to promote loyalty is to deliver the services you promised at the beginning of the relationship. If you provide them with the solutions they need and then keep in touch with two-way communication, your customers will remain loyal. Make customer engagement part of your MSP marketing plan for lasting relationships.