MSP marketing through email can pay big dividends with the proper strategy. Optimise your email marketing campaign and you will make the most of this important digital marketing channel. However, making your emails indelible is easier said than done. Let’s take a look at a few tips for marketing through email.
Your Email Marketing Message Should Carry the Charm of a Small Business
No matter how large your business gets, your MSP marketing should still seem as though it is being sent by a small business. Do not let the charm of your business fade as you grow and expand. Take pride in customers service, exceeding expectations, and building a positive reputation in the community. Gear your email marketing messages around how your company can solve problems and it will be that much easier to establish a rapport with your target customers.
Choose the Right Time to Email
Emailing those on your list at any old time will not suffice. Be strategic when sending your email messages. Ideally, your message will arrive at a time at which it does not get caught in the inbox clutter. Consider sending your emails on Thursday or Tuesday. Messages transmitted between 9 AM and 11 AM or 3 PM and 5 PM on these days are most likely to be opened and clicked through. Continue sending your messages in these time frames and you will dramatically increase the chances of the message being clicked and read, spike your conversion rate and make that much more money.
Automation Can Help, But Don’t Lose Your Personalised Sentiment
Email automation will save you plenty of time and money, yet you run the risk of sending generic messages that do not have specific subscribers in mind. It is acceptable to implement automation, yet you should still make the effort to email your email marketing content. Otherwise, your conversions will plateau or decrease.
Send Your Messages at the Right Frequency
Do not send email messages every single week. It is also a mistake to send messages every other day. Find a happy medium that is right for your unique business and customers. If you keep sending messages, you run the risk of overexposure. Alternatively, if you do not send enough messages, you run the risk of being forgotten or not being noticed at all. Keep trying and you will achieve a balance between these extremes in due time, connect with more customers and gradually build your business.
Assess and Alter Your Plan as Necessary
Now that you have a clear overarching strategy for MSP marketing, do not simply assume everything will work out on its own. The only way to maintain a high engagement rate is to regularly assess your campaigns. Continue to test and implement new approaches as appropriate. It will also help to consider the merits of your competitors’ strategies. Take inspiration from others, continue to improve your email marketing and you will reap the rewards.
