MSP marketing has IoT, SEO, and Big Data at its immediate behest; all of which combine to provide substantial quotients of data which paint a picture of abstract markets. Think echolocation, but digitally. The bat sends out a noise which bounces off objects, is taken in aurally through its creepy little ears, and helps the blind creature fly in the dark.
SEO solutions provide information from client usage of mobile devices (IoT) and have access to “Big Data” conclusions which stem from multiple clients the world over. This can help you “see” in the “dark” of modern outreach. You can nearly read your customers’ minds! There are a few techniques employed toward such outcomes:
Simply Asking Questions
MSP marketing efforts will get information directly through conducting surveys at reasonable opportunities. Don’t annoy your clients, but do ask them questions about their needs, their wants, their gripes, and their desires. This helps you understand where they’re coming from, and how to determine their level of understanding. Some things you don’t know unless you ask.
Behavioral Data Collection Via “Social Listening”
Social listening is a great means of collecting data on clientele. They’re going to say things in the digital public forum about you, and what you do. That information remains perpetually online and can be tapped into for clues as to your best operational solutions.
Total Maximization of Existing Data as Collected Internally
You’re going to have a lot of information generated by clients on an internal level. You can determine their average need for on-location service at an annual level, how much they spend with you, and much more. Be sure to exploit this data as possible.
MSP marketing that informs itself with all available data will be more successful at filling clientele needs. Asking clients directly, listening in at a social level, and collecting data internally can all help you reach your target market more effectively.