Planning how you are going to develop your brand’s personality is an important part of MSP marketing. Just like a person’s personality, it is what makes them unique, sets them apart, and makes an impression. For you to stand out in the IT industry, you must know yourself, know your customers, and gear your messages towards linking their needs and your services. You can create a great brand personality that customers want to identify with. Learn how to do this in the following three stages:
Define Your Business
Just like company culture, you get a say and have the ability to create the brand personality that you desire to. Take some time to craft out who you are as a business, what your goals are, what your values are, and any other critical questions that help you get clarity about your objectives.
Only once you have clearly defined who you are and what is important can you then decide on the voice and messaging you are going to use for your MSP marketing. Your voice is how you convey your message. It is an important part of your brand personality and encompasses your tone and other unique quirks that you might choose to adopt. Do you want to sound funny, professional, serious, or laid back? It’s for you to pick and choose who you want to be and how you want to come across.
Your message is what you have to say and why anyone should listen. You have to craft this with a lot of thought because it has the power to attract or repel potential customers. You need to think clearly about the type of content you are putting on your website and other business materials. Are they high-quality, relevant, and useful to your present and potential customers?
Remember Your Audience
On one end, you have to define your business, and on the other end, you have your target audience. Knowing what kind of customers you are looking for is crucial to deciding on your voice and messaging. Who are the people and businesses you want to provide IT services for? Are you targeting a particular industry or business size? What are the needs and goals of your potential clients? All these questions can help you become laser-focused.
The keys above should help you to get the ball rolling in terms of your brand personality, but it doesn’t stop there. You have to keep at it with the goals you have set and decided on. Personality is not built in a day, so you have to be consistent in your MSP marketing. Do not hesitate to tweak your approach accordingly as you learn what works and what doesn’t from different forms of feedback.
