Strong Brands Put Down Deep Roots
An MSP marketing strategy that focuses on brand growth and facilitation will likely see better return on investment (ROI) than some strategy which has no brand focus whatever. If you don’t have a brand, each marketing outreach will have nothing to build on. It will, essentially, be a shot in the dark. When you’ve got a strong brand, it’s like putting a long-distance scope on your marketing rifle.
How to Effectively Invest In Your Brand
Just as marketing without a clear brand focus is firing advertisement shots in the dark, investing in your brand without knowing who or what you represent as an MSP will likely yield results that are less than effective. Following, we’ll briefly go over three ways you can clearly establish your brand, and continuously build on it:
1. Establish a Clear Brand Identity
Your MSP marketing campaign needs to be built around an identity which actually matches your core operation. If you’re providing tech solutions for educational facilities, your brand identity should have a clear educational focus. If you’re providing services for a gaming developer, you want your brand to reflect that culture in some way. Determine what your brand identity is by determining who your core market is. Don’t only conform yourself to such a culture, but don’t neglect such tactics either.
2. Assure Identity Facilitation Is Built Around Your Market
Once you know who your market is and you calibrate your brand to reflect that market, your next step will be building on that identity. The truth is, markets shift over time. This happens for a number of reasons, not least of which being technology’s exponential forward march. A brand identity built around servicing Apple products independent of the company must take into account the shift from proprietary hardware to Intel processors.
There’s a branding switch to consider there. Apple isn’t “thinking different” quite as much as they used to. Businesses operating in their orbit need to respect such shifts. After Steve Jobs, the tech climate around this IT juggernaut shifted. Independent MSPs dealing with their products were and are well-advised to respect this shift, and respond accordingly in their own marketing endeavors.
3. Compound and Transition Your Identity Based On Impact
As you impact your local community and take a share of the market, you’ll naturally have to branch out into additional provisions which simultaneously shift your marketing focus. Lean into that, but do so in an intelligent way. Whatever impacts you or your market should impact your brand presentation.
A Strong Brand Yields Notable ROI
An effective MSP marketing campaign will often lean into natural shifts in the market, build identity around the market it serves, and expand on branding from a clear identity that’s core to the MSP in question. Half of nothing is nothing. Do nothing, and you won’t see any ROI. Do something, and it could go either way–but your chances of success are much higher.